Hopping on a paddleboard is easy to master and can be enjoyed in just about any body of water. Stephan Aarstol took to the Shark Tank stage looking for a $150,000 investment in exchange for 10 percent equity in Tower Paddle Boards. Armed with his stylish paddleboard, he jumped into the Shark Tank to see if he could get any nibbles for his business. Stephan felt it was time to bring in an outside investor to partner with him on Tower Paddle Boards. Once he removed his third party retailer and began selling Tower Paddle Boards directly to his customers, he was able to sell his paddleboards at half the price of his competitors who sell them in retail outlets. As the sport continued to grow in popularity, Stephan saw growth in sales, making a profit immediately. He began to make online sales using the same type of digital marketing campaigns he used for his poker chip sales, redirecting online traffic to the Tower Paddle Boards website. After conducting his own thorough research on the topic, he created his own product line called Tower Paddle Boards.
In his research and ongoing internet marking experience, Stephan noticed a huge trend in people searching for stand up paddleboards.
RETROSPECT PADDLE BOARD PROFESSIONAL
Stephan Aarstol is an internet marketing professional who parlayed his knowledge and experience in search engine optimization to redirect online traffic to his own website, where he generated a lot of revenue selling premium poker chips.
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